VN 04/24 Senior Communication Officer

JOB DESCRIPTION: SENIOR COMMUNICATION OFFICER

Position Title: Senior Communication Officer
Location: Headquarters, Fiji Corrections Service
Reports to: The Commissioner

Indirect Reports: Graphic Designer, Photographer, Staff

Position Purpose

The Senior Communication Officer at the Fiji Corrections Service (FCS) is responsible for developing and managing the communication strategies to enhance FCS’s public image, internal communication, and engagement with stakeholders. This role ensures effective dissemination of information related to FCS policies, activities, and programs through various communication channels, including media, public relations, and digital platforms. The Senior Communication Officer plays a key role in managing the FCS brand, crisis communications, and media relations.

Key Responsibilities

• Develop and implement a comprehensive communication strategy to support FCS’s goals, vision, and mission.
• Coordinate communication campaigns that promote FCS programs, events, and policies to internal and external audiences.
• Create annual communication plans aligned with FCS’s strategic objectives, ensuring consistent messaging across all platforms.
• Support leadership in crafting key messages for various stakeholders, including government agencies, the public, and internal staff.
• Act as the primary point of contact between FCS and media outlets.
• Draft press releases, statements, and media briefings to ensure accurate and timely reporting of FCS activities.
• Coordinate media coverage for major events, press conferences, and other public appearances by FCS leadership.
• Maintain a database of media contacts and foster strong relationships with journalists to ensure positive media representation.
• Manage media inquiries and monitor news coverage, responding to any misrepresentations or negative reporting.
• Develop internal communication channels to keep FCS staff informed about important updates, policies, and organizational changes.
• Produce and disseminate newsletters, bulletins, and memos to ensure consistent communication within the organization.
• Organize and manage internal events in consultations with the FCS Operations Unit on workshops, symposium, staff briefings, and recognition ceremonies.
• Oversee through the direction of the Commissioner the content creation and management of FCS’s digital communication platforms, including the website and social media channels.
• Monitor social media platforms to engage with the public, respond to inquiries, and manage online reputation.
• Develop strategies to increase public engagement with FCS through online platforms and ensure accurate representation of the organization’s work.
• Safeguard and promote FCS’s brand identity through consistent messaging and visual representation.
• Develop promotional materials, brochures, newsletters, and annual reports that highlight FCS’s achievements and programs.
• Ensure that FCS’s brand guidelines are adhered to in all internal and external communications.
• Work closely with FCS leadership to develop appropriate messaging during crises and ensure consistent information is shared with stakeholders.
• Monitor and assess potential risks to FCS’s reputation and prepare proactive communication strategies.
• Draft, edit, and review all communication materials, including speeches, press releases, reports, and official correspondence.
• Ensure all content adheres to FCS’s messaging framework and communicates its objectives clearly and effectively.
• Coordinate with graphic designers, photographers, and video producers to create multimedia content for use in campaigns and events.
• Develop and maintain relationships with key stakeholders, including government bodies, community leaders, and non-governmental organizations (NGOs).
• Coordinate outreach programs and represent FCS in community and public events.
• Manage communication with key partners, donors, and stakeholders to keep them informed of FCS’s programs and achievements.

Qualifications and Experience

Bachelor’s Degree in Communications, Public Relations, Journalism, Media Studies, or a related field. Minimum of 5 years of experience in communications, public relations, or media, with at least 2 years in a supervisory role. Experience in government, public sector, or corrections is an advantage. Certification in Public Relations or Digital Marketing is an added advantage.

Key Performance Indicators (KPIs)

• Successful implementation of communication strategies that enhance FCS’s public image.
• Positive media coverage and strong relationships with media representatives.
• Effective internal communication systems that keep staff informed and engaged.
• Increased public engagement on digital platforms, including website traffic and social media interactions.
• Timely and accurate responses to media inquiries and public concerns.
• Effective crisis management and communication during emergencies or sensitive situations.
• Consistent and high-quality branding and messaging across all FCS communications.

Skills and Competencies

• Strong written and verbal communication skills, with experience in writing for different audiences and platforms.
• Excellent media relations skills and experience managing press conferences, media interviews, and public statements.
• Proficiency in using social media platforms, digital communication tools, and content management systems.
• Ability to handle crisis communication and manage sensitive issues with professionalism.
• Strong organizational and project management skills with the ability to multitask.
• Creative problem-solving skills and the ability to think strategically in developing communication plans.
• Attention to detail in ensuring accurate and consistent messaging.
• Leadership skills with the ability to manage and mentor a team of communication professionals.

Working Conditions

• The Senior Communication Officer will be based at FCS Headquarters but may be required to travel to correctional facilities for communication initiatives or media events.
• Standard office hours, though additional hours may be necessary during crisis situations or media-sensitive events.
• Regular interaction with internal staff, media, and external stakeholders, requiring strong interpersonal communication skills.